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Why our pieces feel different
What is GSM?
GSM means grams per square metre, simply how heavy the fabric is. The higher the number, the thicker, warmer and longer-lasting your hoodie or tee.
- Holds its shape, no sagging or see-through
- Warmer layer for Canadian winters
- Stays soft and solid wash after wash
Fabric weight compared
Regular tee~150 GSM
Regular hoodie~250 GSM
Our tees & hoodiesAM LUXE300–340 GSM
Regular values are typical industry ranges, shown for comparison.
Crafted With Purpose
Every AM Luxe garment is made with intentional fabric choices designed to look better, feel heavier, and last longer.
300+ GSM Fabric
Most tees weigh around 150 GSM. Ours start at 300 and climb to 340 — so you feel the difference the moment you pick one up. Real weight, real structure, built to hold its shape.
Premium Cotton
Long-staple premium cotton that stays soft, breathable, and comfortable wash after wash — everyday wear that never feels ordinary.
Refined Structure
A clean, considered silhouette that keeps its line and elevates the fit. No sagging, no slouch — just a sharp look that holds up over time.
Built to Last
Durable construction made for real wear and real washing. Holds its colour, weight, and quality long after cheaper alternatives have given up.